Names That Sell: How to Create Great Names for Your Company, Product or Service
by Fred Barrett
Last Updated Price: $11.96
Paperback, 224 pages
Published by Alder Press
Publication date: June 1995
Dimensions (in inches): 0.63 x 8.50 x 5.54
ISBN: 0963661477
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Names That Sell: How to Create Great Names for Your Company, Product or Service
Synopsis
Midwest Book Review: Business owners and executives
will find this a fine handbook on how to create distinctive business
names matching jobs to selling points. From recognizing common naming
practices and errors to stressing marketing rather than trademark
protection concerns, this fills a niche and provides some unique
information to any[one] regularly involved in naming
companies, products or services.
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